The marketing campaign for the A24 Film “Marty Supreme” has taken a multifaceted approach through original stunts, props, and videos. This campaign captured the attention of diverse audiences, resulting in the movie earning $27.1 million and surpassing the box office performance of any other A24 film. The campaign utilized social media platforms like TikTok and Instagram to promote scenes from the preview and behind-the-scenes footage, thereby building anticipation for the movie.
In the A24 online shop, merchandise for the movie has been introduced and has ignited buzz around the film. The streetwear jackets have “Marty Supreme” embroidered across the chest, eye-catching colors in the background, and three stars below the embroidered words. The “Marty Supreme” jacket was sent to popular influencers to post while wearing it, creating more traction; fans also wantedto wear the clothing. B-CC Junior Christian Golver says, “I have seen these jackets everywhere, and all influencers are wearing them.” The jackets were sold in stores starting December 19, 2025, and instantly sold out. Other marketing tactics included flying a bright orange blimp over key industry events and music festivals around California. As the blimp flew over Camp Flog Naw, a California-based music festival created by Tyler the Creator, a great deal of orange ping pong balls with the movie’s insignia printed across them showered down, stirring up interest.
Finally, the marketing team tapped into how popular TikTok audiences can make new musicians and their songs. Esdeekid is an upcoming musician and has quickly gained attention from fans, believing that Timothee Chalamet, the main character of “Marty Supreme,” was Esdeekid. To put these rumors to rest — but also use them as a way of promotion — Esdeekid and Timothee Chalamet collaborated on a song, the “4 Raws Remix.” Glover stated, “Everyone is posting to this song and listening to it in their cars.” The song featured the words “Marty Supreme” four times, causing fans to unknowingly use word-of-mouth promotion as they sang the song on TikTok.
The “Marty Supreme” marketing team has also focused on storytelling, highlighting the evolution of their many stunts. A24 released a recording of their marketing meeting with producers and Timothee Chalamet. In the video, Chalamet can be seen sharing his screen during the Zoom meeting and presenting various proposals to the team. These proposals included him explaining the idea that the signature color for the movie should be bright orange, similar to the idea of Barbie pink. The A24 marketing team made sure that Chalamet’s idea came to fruition with the success of jackets and the blimp carrying ping pong balls. This campaign was definitely not an easy one to pull off, yet it proved highly successful in the marketing field.
